The Jones Story
Jeremy Jones spent decades as one of the most respected big-mountain snowboarders in the world, hiking and riding terrain most people only see in films. The problem was the gear — nothing on the market was built to climb a mountain and ride it down properly. So in 2009 he started Jones Snowboards to build it himself: boards designed by someone who actually rides the backcountry, for people who want to do the same.
That origin still defines the brand. Jones boards are directional, terrain-focused and built to perform when the snow gets serious. Jones is also a certified B Corp and one of the most genuinely sustainability-driven companies in snowboarding — Jeremy founded Protect Our Winters, the climate advocacy group, and that environmental commitment runs through the company's construction, materials and recycling programs rather than sitting in a marketing line.
Who Jones Is For
Jones suits the rider who wants to ride the whole mountain and then go beyond it. If you live for powder days, want a board that carves hard and floats deep, or you're getting into splitboarding and backcountry touring, Jones is built for you. The range runs from approachable all-mountain boards like the Mountain Twin and Frontier through to the legendary Flagship for serious freeride charging, plus a full splitboard line for earning your turns. It's less about park laps and more about terrain, float, and boards that hold up to real mountains.
Australian conditions — wet, heavy snow, firm mornings, the occasional deep window at Hotham, Falls Creek or on a Japan trip — are exactly where directional Jones shapes come into their own. We've ridden the range in these conditions and can tell you which board suits how and where you ride.
Jones Snowboard Technology
A few things define how a Jones rides:
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3D Contour Base: the base is contoured (not flat) to lift the nose and tail, improving float in powder and making turn initiation easier and catch-free.
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Directional shapes: Jones boards are built to ride forward, with setback stances and shapes tuned for stability at speed and float in soft snow.
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Camber/rocker profiles: most models blend camber underfoot for pop and edge hold with rocker in the nose for float and forgiveness. Our camber profiles guide explains how this rides.
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Sustainable construction: recycled steel edges, bio-based resins, FSC-certified wood cores and Jones's Re-Up recycling program.
Why Buy Jones from Twelve Board Store
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Official Jones EPICenter — a recognised Jones flagship dealer, not just a stockist.
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Largest Jones dealer in the southern hemisphere — the deepest range and size availability in Australia.
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Jones Re-Up drop-off point — bring your old gear in for recycling.
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Authorised Australian dealer — full manufacturer warranty, no grey-market risk.
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Free boot heat-moulding with every boot purchase, plus an in-house workshop open 7 days.
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20-year Mint Tours partnership — we ride this gear in Japan and know it first-hand.
- Free shipping Australia-wide, same and next-day dispatch from Richmond.
Shop Jones
Shop by category: Jones Snowboards · Splitboards · Bindings · Outerwear · Bags & Packs · Backcountry Safety
Jones FAQ
Is Jones good for beginners? Jones leans towards intermediate and advanced freeride riders, but models like the Mountain Twin and Frontier are approachable for confident progressing riders who want a board to grow into. If you're brand new, talk to us — we'll be honest about whether Jones or something softer suits you better.
What is Jones known for? Big-mountain freeride boards and splitboards, directional shapes, 3D Contour Base float, and industry-leading sustainability as a certified B Corp.
Does Jones make splitboards? Yes — Jones is one of the most respected splitboard brands in the world. See our splitboarding buying guide to get started.
How do I choose the right size Jones? Sizing depends on your weight, height and riding style. Use our snowboard size guide, or come into our Melbourne store and we'll dial it in.
Helpful guides: Snowboard Size Guide · Camber Profiles Explained · Powder Board Guide · Splitboarding Guide
