Ride Snowboards has been an integral part of Twelve Board Store since day one. Founded in Redmond, WA. in late 1992, RIDE hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality and "selling the dream. Shortly after relocating to Preston, Washington in 1995, RIDE launched the Preston brand of snowboard bindings. RIDE's proprietary technology made Preston Bindings one of the best-known binding names in the industry. RIDE has never strayed from our original goal of technical innovation, superior quality and "selling the dream," and continues to maintain its distinctive brand identity within the snowboarding market. For RIDE, it's not about being the biggest ... it's about being the best at what we do and truly becoming a great snowboard company "for the people." Through the passion and dedication of all of RIDE’s employees and global affiliates, RIDE has firmly established itself as a snowboard industry leader.