Jones is the brand for riders who look at a mountain and see lines, not lift queues. Founded by big-mountain legend Jeremy Jones, it has become the most credible name in freeride and splitboarding on the planet — boards built to go up, drop in, and hold an edge when it actually matters. As an official Jones EPICenter and the largest Jones dealer in the southern hemisphere, Twelve Board Store carries the deepest Jones range in Australia: solid boards, splitboards, bindings, outerwear and backcountry gear, in stock at our Richmond flagship store and shipping free Australia-wide.
Some brands make snowboards. Jones makes tools for riding mountains properly. We back Jones harder than any other freeride brand because the boards do exactly what they promise: hold an edge when the snow is firm, float when it is deep, and stay composed when the terrain gets serious. As an official Jones EPICenter and the largest Jones dealer in the southern hemisphere, we carry the range deep, from solid boards and splitboards through to bindings, outerwear and touring gear, so you can build a full Jones setup in one place.
The Jones Story
Jeremy Jones made his name as one of the most respected big-mountain snowboarders in the world, riding steep faces that most people only see in films. In 2009 he launched Jones Snowboards to build the boards he actually needed: directional, terrain-driven shapes made to climb and ride wild terrain. He also founded Protect Our Winters, the climate advocacy group, and that environmental focus shows up in how Jones builds gear, including the Re-Up recycling program for old boards.
The Key Lines and Who They Suit
Flagship: the freeride benchmark. Stiff, directional and stable at speed, for confident riders who charge steeps and variable snow.
Hovercraft 2.0: the powder specialist. Ridden shorter than a normal board, with a big nose and tapered tail that floats with very little effort.
Frontier 2.0: the approachable all-mountain directional, a great first Jones for progressing riders who want to explore the whole resort.
Mind Expander and Storm Chaser: surf-inspired shapes for riders who love to carve, slash and play in soft snow.
Stratos, Twin Sister and Airheart 2.0: women's boards spanning freeride charging, directional twin versatility and all-mountain fun.
Splitboards: the Solution, Howler and women's Stratos and Howler splits, built to skin up and ride down with full solid-board feel.
Jones Tech, Explained
Most Jones boards use a 3D Contour Base, where the base is shaped up at the nose and tail so turns start smoothly and the board planes in powder. Directional rocker in the nose adds float, while camber underfoot gives pop and edge hold on hardpack. Bindings like the Mercury and Orion are built to match, with FASE entry versions for riders who want to click in fast.
How to Choose
Start with where you ride most. Resort laps with the odd powder day suit the Frontier or Mind Expander. Chasing steeps and speed points to the Flagship or Stratos. Japan trips and storm days are Hovercraft territory, and if you want to earn your turns, a Jones splitboard is the move. Size by weight first, then adjust for style; our size guide walks you through it.
Buying Jones in Australia
We are an authorised Australian Jones dealer, so every board comes with full manufacturer warranty and real local support. Orders over $90 ship free Australia-wide, and you can see the range in person at our Richmond flagship store in Melbourne. Call the crew on 03 9421 2293 and we will help you pick the right board for how you ride.
Jones leans towards intermediate and advanced freeride riders, but models like the Frontier are approachable for confident progressing riders who want a board to grow into. If you're brand new, talk to us — we'll be honest about whether Jones or something softer suits you better.
Big-mountain freeride boards and splitboards, directional shapes, 3D Contour Base float, and a strong environmental focus.
Yes — Jones is one of the most respected splitboard brands in the world. See our splitboarding buying guide to get started.
Sizing depends on your weight, height and riding style. Use our snowboard size guide, or come into our Melbourne store and we'll dial it in.
Anon goggles. Great advice from staff, and prompt delivery. Love the goggles. Thanks 12 Board Store. .
Darren Nutt
11/01/2026
Excellent Anon Magna-tech feature and light level
I needed a new lens for my Anon M4 goggles and I already had a Perceive variable green and variable blue, so I went with the variable violet! I never really have any need for the cloudy or sunny spectrum of lenses.
John Henty-Wilson
10/31/2026
Awesome service
Always happy dealing with the crew at Twelve, great service fast delivery
Jason Livingston
10/31/2026
Awesome Product
Awesome Product. Arrived quickly and well packaged
Anonymous
10/27/2026
Knowledgeable staff very helpful and convenient location in Melbourne close to cbd not miles away
Knowledgeable staff very helpful and convenient location in Melbourne close to cbd not miles away in outer suburbs.
Michael Charbonnier
10/23/2026
Awesome thanks
Predrag
10/23/2026
Awesome thanks
Predrag
10/23/2026
Nitro women’s snowboard
Amazing quality and super cool design!!!
Anonymous
10/17/2026
Carver C7 Skateboard Trucks | Indigo
Pablo Retamal
10/14/2026
Great store to shop
Great store to shop with
Anonymous
10/13/2026
Excellent Service
I’m very happy with my purchase. I received it at a great price, and the delivery was extremely quick. Thank you for the excellent service.
Nina
10/09/2026
Excellent
Excellent service
Sean Murphy
09/30/2026
always a please ordering from Twelve Board Store
always a please ordering from Twelve Board Store.
My latest order even can with a handwritten note about how SICK the board I had purchased... very obvious that those who work there are in the industry and love the product also