The Chocolate Story

Chocolate was launched in 1994 by Mike Carroll and Rick Howard as the sister brand to Girl, under the Crailtap roof. It built its own legendary team — riders like Chico Brenes, Gino Iannucci, Kenny Anderson and more — and its own visual identity, from the original "chunk" logo to the long-running artist series. Like Girl, it's skater-owned and quality-obsessed, and its videos sit among the most-watched in skate history.

What Chocolate Is Known For

Chocolate makes high-quality popsicle decks across team models and signature graphics, with the same reliable pop and construction as its Crailtap stablemate. The brand has a slightly more artful, character-driven graphic identity. A solid, credible pick for street and all-round skating.

Shop Chocolate

Shop by category: Skateboard Decks · Complete Skateboards

Get your size right with our deck size guide and skateboard buying guide — and we can build a custom complete.

Why Buy Chocolate from Twelve Board Store

• Genuine core skate shop — Twelve Board Store and SoCal Skates, run by skaters.
• Range of Chocolate decks and team models in stock.
• Custom complete builds set up your way.
• Free shipping Australia-wide, same and next-day dispatch from Richmond.

Helpful guides: Skateboard Size Guide · Skateboard Buying Guide · All Skateboard Guides