We are always really pumped with new products and double pumped when the tech in the new product is game changing. Take NOW Bindings as an example. Inspired by how easily and efficiently a skateboard turns; major components of this binding system mimic both the function and description of skateboard trucks. The ‘Hanger’ powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.
"From my first run on Now bindings I knew that going back to traditional bindings was not an option. I felt an increase in power to the edges, a decrease in chatter, and completely eliminated foot cramping because I no longer had to crank on my binding straps to feel connected to my board. I remember when four hole discs were introduced in snowboarding. We were excited that we no longer needed to drill our boards and that we could mount a board in 5 minutes. But we all felt a loss in performance because all the power went through the 4 holes disc. Finally there is a binding that has taken the four hole disc out of the equation and the power is being transferred to the edge properly." - Jeremy Jones
Whether you are starting out, hitting the park or chasing the deepest powder stash's NOW has a model that fit's the bill. Check them out HERE and next time you are chasing bindings try NOW and Re-Think your ride.
