Arbor - Crossing The Grain

When we opened Twelve Board Store in 2013, one of the brands we stock the really defined our look, feel and reason why was Arbor.  From day dot we stocked Arbor Longboards and Arbor Snowboards.  It was the woodgrain look, the environmental story and the craftsmanship.  Fast forward to 2021 and Arbor is still apart ofour fabric.  After a year of Covid delays and stock issue we are wrapped to carry the biggest range of Arbor longboards in Australia as well as the 2022 range of snowboards dropping in a few weeks.  Crossing The Grain is the story of Arbor.

"In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start to the brand it is today has never been told. Now, at its 25-year anniversary, the Arbor Collective releases “Crossing the Grain.” The film is a detailed account of how Arbor’s founders, Bob Carlson and Chris Jensen, launched the company into an extremely crowded mid-90’s market, as outsiders with a purpose. It documents the company’s struggles to find acceptance and success, as the industry consolidated in the early 2000s; to building a unique, collective path forward; to eventually earning a place as one of today's the most innovative and enduring snowboard and skateboard brands."

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