Burton Snowboards & Gear

The Burton story

Jake Burton Carpenter founded Burton Snowboards in 1977, working out of a barn in Londonderry, Vermont, building boards by hand and convincing ski resorts to even allow this new sport on their slopes. More than any other person, Jake is the reason snowboarding exists as it does today. He spent decades fighting to get boards on mountains, riders into competition, and snowboarding into the Olympics. Burton has been at the centre of the sport ever since, sponsoring the riders and shaping the technology that defines modern snowboarding.

That heritage matters because it shows up in the product. Burton builds the most complete ecosystem in snowboarding — boards, boots, bindings and outerwear all engineered to work together — and backs it with R&D no other brand can match.

Who Burton is for

Burton makes gear for every rider, which is exactly why it is the brand most people start with and many never leave. Beginners get forgiving, confidence-building boards and the easiest setup experience in the sport. Intermediates get a broad range of all-mountain and freestyle options. Advanced riders get the Family Tree line and AK outerwear built for serious backcountry and big-mountain riding. Whatever you ride and wherever you are at, there is a Burton built for it, and we will help you find the right one rather than just the most expensive.

What Burton technology actually does

• The Channel — Burton's mounting system gives the widest stance adjustment in snowboarding and works with most major bindings via the included hardware. Fast to set up, easy to dial in.
• Step On — Burton's step-in boot and binding system. Click in and ride, no straps. See our dedicated Step On range.
• Family Tree — Burton's premium line of directional, terrain-specific shapes for powder and big-mountain riding.
• AK Outerwear — Burton's top-tier outerwear line, built with GORE-TEX for backcountry and serious conditions. Shop Burton AK.

Why buy Burton from Twelve Board Store

• Authorised Australian Burton dealer — full manufacturer warranty, no grey-market risk.
• A comprehensive, curated Burton range — boards, boots, bindings, Step On, AK and bags, selected across flex and rider level rather than stocked by volume.
• Free boot heat-moulding with every boot purchase, plus an in-house workshop open 7 days.
• Step On specialists — come in and try the system on properly before you buy.
• Free shipping Australia-wide on orders over $90, same and next-day dispatch from Richmond.

How Burton compares to the other brands we carry

If you are cross-shopping, Jones is the pick for backcountry and powder, K2 is playful and forgiving with a strong BOA boot range, Ride builds durable boards for wet and variable snow, Salomon is lightweight with strong freestyle options, YES runs unconventional shapes for riders who push boundaries, and ThirtyTwo is the stiffer, street-influenced boot alternative.

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