Santa Cruz Jeff Kendall End of the World Reissue Deck | 10.0"
The End of the World — reissued for the first time in this colourway.
The Santa Cruz Jeff Kendall End of the World is a reissue of one of the most iconic shapes from the golden era of Santa Cruz — Jeff Kendall's OG 10" old school board, back with a colourway that has never been reissued before. Neon and metallic prints over a silver kaleidoscope to black fade, paired with the legendary End of the World graphic that made Kendall's name in the late 1980s.
The shape itself is faithful to the original: a 29.7" old school deck with the longer tail and shorter nose configuration typical of the era, pressed in 7-ply North American maple with epoxy resin for modern strength and pop. The Cruz Missile II concave is what separates Santa Cruz reissues from generic old school shapes — an aggressive, multi-dimensional side-to-side concave with tail kick and forward-set rocker that locks your feet in hard, whether you're cruising transitions or skating pool.
Key Features
✅ Never-before-reissued colourway — neon and metallic prints over a silver kaleidoscope to black fade, new to production
✅ Jeff Kendall OG 10" reissue shape — authentic old school geometry with longer tail than nose for natural transition and cruising feel
✅ Cruz Missile II concave — Santa Cruz's famous 1980s tech concave: aggressive multi-dimensional side-to-side with tail kick and forward rocker
✅ 7-ply North American maple, individually epoxy-pressed — stronger, more responsive, and longer-lasting pop than water-based construction
✅ Spot matte graphic print — period-correct matte finish treatment on the graphic
✅ Sold as deck only — pairs best with wide trucks (Independent 169 / 10.0" axle) and larger wheels for pool, transition, or cruising
Specs
Deck Width: 10.0"
Length: 29.7"
Wheelbase: 15.0"
Concave: Cruz Missile II (aggressive multi-dimensional, tail kick, forward rocker)
Construction: 7-ply North American maple, individually epoxy-pressed
Shape: Old school / asymmetrical (longer tail than nose)
Graphic: Spot matte print — neon and metallic over silver kaleidoscope to black fade
Sold As: Deck only
About Santa Cruz
Santa Cruz Skateboards was founded in 1973 in Santa Cruz, California — making it one of the oldest skateboard brands in the world. Jeff Kendall rode for Santa Cruz through the 1980s and became one of the brand's most beloved pros, known for his powerful skating and iconic graphics. The End of the World series remains one of the most celebrated graphics in the history of skateboarding.
Why Buy from Twelve
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