{"product_id":"santa-cruz-end-kendall-foil-reissue-deck-100","title":"Santa Cruz End Kendall Foil Reissue Deck | 10.0\"","description":"\u003cp\u003e\u003cstrong\u003eThe apocalypse. Kaleidoscope foil. Back from the late 1980s and better than ever.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Santa Cruz Jeff Kendall End of the World Foil Reissue Deck brings back one of the wildest and most detailed graphics ever to come out of skateboarding's golden era — every explosion, planet, and bolt of lightning now shimmering under a silver kaleidoscope-to-black fade foil in a never-before-reissued colourway. Originally released in the late 1980s, the End of the World graphic captured the chaotic energy of the era perfectly: part rebellion, part art, entirely Santa Cruz. This reissue is built on Jeff's original OG 10\" reissue shape from Santa Cruz's own molds, keeping everything true to the period while updating construction for today's riders. A 2025 Reissue laser-engraved decktop logo marks its return.\u003c\/p\u003e\n\u003cp\u003ePressed from 7-ply North American maple using epoxy resin for lasting pop and consistent performance, the deck runs the Cruz Missile II concave — Santa Cruz's legendary 1980s tech profile featuring aggressive multi-dimensional side-to-side contours, pronounced tail kick, and a forward-set rocker that locks your feet into position. At 10\" wide with a 15\" wheelbase and a short nose to long tail ratio, this is a board built for pools, transitions, cruising, and old-school skating done right. Whether it goes on the wall or under your feet, it earns its place either way.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJeff Kendall pro model reissue — one of the most iconic graphics of the late 1980s\u003c\/li\u003e\n\u003cli\u003eEnd of the World artwork — neon and metallic prints over silver kaleidoscope-to-black fade foil\u003c\/li\u003e\n\u003cli\u003eNever-before-reissued colourway — built from Santa Cruz's original molds\u003c\/li\u003e\n\u003cli\u003e2025 Reissue laser-engraved decktop logo\u003c\/li\u003e\n\u003cli\u003eCruz Missile II concave — aggressive multi-dimensional side-to-side concave with forward-set rocker\u003c\/li\u003e\n\u003cli\u003e7-ply North American maple pressed individually with epoxy resin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecs\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e 10.0\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 29.7\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheelbase:\u003c\/strong\u003e 15.0\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNose:\u003c\/strong\u003e 3.9\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTail:\u003c\/strong\u003e 6.61\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcave:\u003c\/strong\u003e Cruz Missile II (aggressive multi-dimensional, forward-set rocker)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Jeff Kendall OG 10\" reissue shape\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e 7-ply North American maple, epoxy resin pressed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraphic:\u003c\/strong\u003e End of the World — neon and metallic over silver kaleidoscope-to-black fade foil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 2025 Reissue with laser-engraved decktop logo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSold as:\u003c\/strong\u003e Deck only (no trucks, wheels, or hardware included)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAbout Santa Cruz Skateboards\u003c\/h2\u003e\n\u003cp\u003eSanta Cruz Skateboards was established in 1973 by Richard Novak, Doug Haut, and Jay Shuirman, who founded NHS Inc. in Santa Cruz, California. One of the true originals, Santa Cruz didn't just survive the shifting tides of skateboarding — it helped shape them, building a legacy across street, park, vert, and everything in between. In 2023, NHS celebrated its 50th anniversary — a milestone few brands in any action sport can match. Jeff Kendall turned pro for Santa Cruz in the mid-1980s and became one of the brand's most recognisable vert and street skaters of the era. After retiring from pro skating in 1992, he joined NHS Inc. and eventually rose to become its CEO — as deep a connection to the brand as any pro in skateboarding history. The End of the World reissue is his legacy on foil.\u003c\/p\u003e\n\u003ch2\u003eWhy Buy From Twelve Board Store\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e✔️ Free shipping Australia-wide on orders over $90\u003c\/li\u003e\n\u003cli\u003e✔️ Gear advice from riders, 7 days a week\u003c\/li\u003e\n\u003cli\u003e✔️ Easy returns for a hassle-free experience\u003c\/li\u003e\n\u003cli\u003e✔️ Huge range of skate, snow \u0026amp; electric gear\u003c\/li\u003e\n\u003cli\u003e✔️ Proudly Australian owned \u0026amp; operated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnd of the World graphic. Foil finish. The apocalypse never looked this good.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"Default Title","offer_id":44239778545707,"sku":"83245","price":220.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2638\/2396\/files\/santa_cruz_kendall_end_of_the_world_reissue_hero.jpg?v=1782193129","url":"https:\/\/twelveboardstore.com.au\/en-nz\/products\/santa-cruz-end-kendall-foil-reissue-deck-100","provider":"Twelve Board Store","version":"1.0","type":"link"}